Shatta Wale is out with a new song titled ‘1 Don’.
It’s a dancehall tune and I must admit that hearing the song will get you nodding your head.
This is another proof of the dancehall musician’s versatility — how he switches from one music genre to another, yet, he does so well in all fields.
However, there was a disappointing part of the ‘1 Don’ song and that’s its music video.
Our African Dancehall King has refused to give us the ‘kingship’ kind of videos as he still shoots videos that look as if it was shot with a Tecno android phone.
His music videos are also getting boring as we keep seeing the same faces all the time. They’re normally filled with his so-called militants and watching them over and over again is becoming loathsome.
Shatta Wale’s music videos scenes and concepts are also becoming monotonous. It’s always about him walking and singing to the camera, he together with his boys drinking whisky or storm energy drinks and showing them off or a couple of girls whining around him.
Our eyes are opening, and I personally as his music consumer think I deserve better, I want videos that would be discussed on social media and on several platforms for its uniqueness. And not visuals that would be ‘forced-watched’ by fans just to see it trend number 1 on YouTube then after 1 month, no one talks about it any longer.
Shatta Wale is one of the eyes of Ghana music and it’s through him that people judge the state of Ghana music.
In my opinion, if he knows he cannot give us world-class music videos, he better do not shoot them.
Comparison is bad, but sometimes it’s a way to measure our output and see how we can do better.
Does Shatta Wale seat to watch videos from his colleagues such as Davido, Burna Boy, Sarkodie, just to mention a few?
As a King, he must seat up. After all, he’s the ‘Richest musician in Ghana’ so why can’t he give us rich music videos?
Watch 1 Don music video below:
Watch Way Too Big by Burna Boy below and see which of these two videos will get you trying to watch again?