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UCC wins Graphic Tertiary Business Sense Challenge




The University of Cape Coast (UCC) emerged the winner in the Tertiary Business Sense Challenge (TBSC) organised by the Graphic Business, after beating the Kwame Nkrumah University of Science and Technology (KNUST) in the final in Accra last Saturday.

This is the second time the UCC has won the challenge, having qualified for the grand finale for the third consecutive time.



The UCC was represented by Ms Beatrice Appiah Kwakye, Ms Rose Bawuah, Mr Ernest Ameka Bram and the super substitute, Mr Anthony Kuntu Blankson, while the KNUST was represented by Messrs Benjamin Agyare Wireko, Fusheini Ishmael and Osborn Nii Nartey, with Sebastian Annan Atta Otoo as the substitute.

The competition, the third in the series, was organised by the Graphic Business on the theme: “Setting a sustainable business agenda”.

It was sponsored by Twellium, GLICO Life Insurance, MTN Ghana, Compu Ghana and PwC.



Other sponsors were the Chartered Institute of Marketing, Ghana (CIMG), the Institute of Chartered Accountants, Ghana (ICAG), the Ghana National Association of Teachers (GNAT) and the Chartered Institute of Management Accountants (CIMA).


The UCC started the contest with a clear winning strategy, accumulating 15 points in the first round and stepping on it to triumph over the KNUST.

Around 3 p.m. last Saturday when the contest came to a close, it was clear that the UCC was the winner of the inter-tertiary competition. Therefore, when the Quiz Master, Mr Alhassan Yusif Trawule, announced that the KNUST had obtained 50.13 points, as against the UCC’s 59.13 points, it only confirmed what the audience, who included students and alumni of both schools, business executives and staff of the Graphic Communications Group Limited (GCGL), expected.

The University of Education, Winneba (UEW) garnered 39.8 points to beat the Central University, which obtained 35.9 points, to place third.

The UCC team received cash, laptops and insurance cover as their prize for their sterling performance.

Impressive performance

The Managing Director of the GCGL, Mr Ato Afful, described the performance of students and supporting faculties as impressive.


“It is a privilege to have with us talented people who went through a rigorous process over the last few months to emerge in the final from the 18 business colleges which entered the competition this year.

“We have a business college that is proven to have great knowledge, vigour and enthusiasm verifiable in its motto: Veritas Nobis Lumen (Truth, Our Guide),” he said.

“We are setting an agenda for sustainable business, and for those in business, you can all bear me out that we are in interesting times that require knowledge that transcends boundaries and ideals that can change the world,” he added.


One of the coaches of the UCC team, Mr Foster Segbe, expressed the appreciation of the staff and students of the university to the GCGL and its sponsors for a successful competition.



The TBSC is aimed at developing the minds of business students to build successful careers in the future.

The maiden edition of the challenge was won by the UCC, while the University for Development Studies (UDS) emerged the victor in the second edition when it beat the UCC in the final.





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